Title: Site Kit by Google – Analytics, Search Console, AdSense, Speed Author: Google Published: 31 Outubro, 2019 Last modified: 1 Junho, 2026 --- Procurar plugins ![](https://ps.w.org/google-site-kit/assets/banner-772x250.png?rev=3141863) ![](https://ps.w.org/google-site-kit/assets/icon-256x256.png?rev=3141863) # Site Kit by Google – Analytics, Search Console, AdSense, Speed Por [Google](https://profiles.wordpress.org/google/) [Descarregar](https://downloads.wordpress.org/plugin/google-site-kit.1.180.0.zip) * [Detalhes](https://pt.wordpress.org/plugins/google-site-kit/#description) * [Avaliações](https://pt.wordpress.org/plugins/google-site-kit/#reviews) * [Instalação](https://pt.wordpress.org/plugins/google-site-kit/#installation) * [Desenvolvimento](https://pt.wordpress.org/plugins/google-site-kit/#developers) [Suporte](https://wordpress.org/support/plugin/google-site-kit/) ## Descrição Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. #### A trazer as melhores ferramentas do Google para o WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: * Easy-to-understand stats directly on your WordPress dashboard * Official stats from multiple Google tools, all in one dashboard * Quick setup for multiple Google tools without having to edit the source code of your site * Metrics for your entire site and for individual posts * Easy-to-manage, granular permissions across WordPress and different Google products #### Supported Google tools Site Kit shows key metrics and insights from different Google products: * **Search Console:** Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. * **Analytics:** Explore how users navigate your site and track goals you’ve set up for your users to complete. * **AdSense:** Keep track of how much your site is earning you. * **PageSpeed Insights:** See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. * **Tag Manager:** Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. * **Sign in with Google:** Allows visitors to sign up and log in to your site with their existing Google account. * **Reader Revenue Manager:** Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. * **Ads:** Get customers and sell more with targeted traffic from Google Ads. ## Instalação **Note**: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data. However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use [Site Kit with a staging environment](https://sitekit.withgoogle.com/documentation/using-site-kit/staging/). #### Installation from within WordPress 1. Visit **Plugins > Add New**. 2. Search for **Site Kit by Google**. 3. Install and activate the Site Kit by Google plugin. 4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin. #### Instalação manual 1. Upload the entire `google-site-kit` folder to the `/wp-content/plugins/` directory. 2. Visite **plugins**. 3. Activate the Site Kit by Google plugin. 4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin. #### Depois da activação 1. Visite o novo menu **Site Kit**. 2. Siga as instruções de instalação. 3. Go to the main Site Kit dashboard which already displays key metrics from Search Console. 4. Connect additional Google tools under **Site Kit > Settings**. Learn more about [which tools are right for you](https://sitekit.withgoogle.com/documentation/getting-started/connecting-services/). ## Perguntas frequentes Para mais informações, visite o [site oficial do Site Kit](https://sitekit.withgoogle.com/documentation/). ### O Site Kit é gratuito? The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products. ### What are the minimum requirements for Site Kit? In order to successfully install and use Site Kit, your site must meet the following requirements: * WordPress version 5.2+ * PHP version 7.4+ * Modern browser – Internet Explorer is not supported * Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked * REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health. ### Why is my dashboard showing “gathering data” and none of my service data? It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display. If you are still seeing this message after a few days, feel free to get in touch with us on the [support forum](https://wordpress.org/support/plugin/google-site-kit/). ### Why aren’t any ads appearing on my site after I connected AdSense? If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. [Check out this guide for more information about the approval process and timeline.](https://support.google.com/adsense/answer/76228) You can check your approval status in Site Kit by going to **Settings > Connected Services > AdSense** and clicking **Check your site status**. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved. If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, [contact the AdSense Help Center for assistance](https://support.google.com/adsense/#topic=3373519). You can find more information on how Site Kit works with AdSense in our [Managing AdSense guide](https://sitekit.withgoogle.com/documentation/using-site-kit/managing-adsense/). ### Is Site Kit GDPR compliant? When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in [Google’s Terms of Service](https://policies.google.com/terms). By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in **Site Kit > Settings > Analytics > Anonymize IP addresses**. There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our [GDPR compliance and privacy page](https://sitekit.withgoogle.com/documentation/using-site-kit/gdpr-compliance-and-privacy/). ### Where can I get additional support? Please create a new topic on our [WordPress.org support forum](https://wordpress.org/support/plugin/google-site-kit/). Be sure to follow the [support forum guidelines](https://wordpress.org/support/guidelines/) when posting. ## Avaliações ![](https://secure.gravatar.com/avatar/2b840ec9dad012b77622892c25ea82a34274f393d51f180da68db5ab07ef499d? s=60&d=retro&r=g) ### 󠀁[Linked in 2 Clicks](https://wordpress.org/support/topic/no-more-tab-switching-2/)󠁿 [clara89](https://profiles.wordpress.org/clara89/) 4 Junho, 2026 1 resposta I was skeptical ngl but the google account linking is stupid easy. pagespeed + search console right inside wp-admin. don’t hv 2 open GA separately anymore. actually surprised how well it works ![](https://secure.gravatar.com/avatar/c2f08ca6d2b838a8b9c6f32584d859dce75664b128f2cccd952342c132868f33? s=60&d=retro&r=g) ### 󠀁[Super handy dashboard](https://wordpress.org/support/topic/super-handy-dashboard/)󠁿 [marvin85](https://profiles.wordpress.org/marvin85/) 1 Junho, 2026 1 resposta makes tracking so easy. i can check analytics n search console right from wp dashboard. rly convenient tbh, load time is a bit slow sometimes but overall pretty good. ![](https://secure.gravatar.com/avatar/a4414182a2a3a53d0a5026e93b1008a205695566a8168266db529c07728de714? s=60&d=retro&r=g) ### 󠀁[Rubbish](https://wordpress.org/support/topic/rubbish-84/)󠁿 [Rob Purkis](https://profiles.wordpress.org/rob-purkis/) 30 Maio, 2026 1 resposta Absolute Kaka This plugin caused endless problems with my websitb and our site was bombarded with adds that bad we could hardly see our website. Turned the plugin off and problems went away. ![](https://secure.gravatar.com/avatar/56148dc87374cc5ed7e59178a8fb639dfd821b2ee0bcb4415a0960f1676cf300? s=60&d=retro&r=g) ### 󠀁[Great consolidation tool, but needs honest documentation about resource use](https://wordpress.org/support/topic/great-consolidation-tool-but-needs-honest-documentation-about-resource-use/)󠁿 [thyran](https://profiles.wordpress.org/thyran/) 27 Maio, 2026 We manage 75+ WordPress sites for clients and have Site Kit installed on most of them. The plugin’s core value — consolidating tracking code insertion for Analytics, Search Console, Tag Manager, Ads, and PageSpeed Insights into a single managed plugin— is genuinely useful. We rely on it to keep clients’ Google service integrations consistent and centrally managed. That part deserves credit. However, since 2025 the plugin has become increasingly problematic on shared hosting and resource-isolated environments (cPanel/CloudLinux reseller accounts in our case). The Site Kit dashboard widget fires 6+ parallel Google API requests on cold-cache admin loads, with each GA4 Data API call now taking 10-15 seconds (vs sub-second on the old Universal Analytics API). When these requests fire concurrently with other admin widgets (WooCommerce, Yoast, Wordfence), they exhaust CPU, memory, and I/O limits on standard shared hosting accounts, producing 503 errors and 20-40 second dashboard load times. This isn’t a bug — it’s an architectural consequence of how the widget loads data — but it’s also not mentioned anywhere in the plugin’s documented requirements. The current minimum requirements list WordPress version, PHP version, browser support, and REST API availability, but nothing about hosting resources, concurrent connections, or worker capacity. For an agency deploying Site Kit at scale, this gap led to weeks of diagnostic work across multiple sites before identifying the plugin’s resource burst pattern as the cause. Two specific requests: Add a setting to disable the dashboard widget. A toggle in Admin Settings (similar to the existing “Display relevant page stats in the Admin bar” option) would let administrators disable the Summary widget across all users at once. Currently the only options are unchecking it per- user via Screen Options (doesn’t propagate to other admins) or adding custom code to remove the meta box (fragile if the widget ID changes). Document the resource requirements honestly. The plugin should mention that the dashboard widget makes concurrent Google API calls on cold cache, that these calls can take 10+ seconds each, and that shared hosting environments may need to disable the widget or upgrade hosting resources to handle the burst. Workaround for other agencies hitting this: Until a first-class setting exists, this code (placed in a mu-plugin or child theme functions.php) removes the Site Kit dashboard widget for all users: /** * Disable Site Kit Dashboard Widget * * Site Kit’s dashboard widget makes 6+ Google API calls on cold-cache * dashboard loads. On resource-constrained hosting these can exhaust* account limits and cause 503 errors. The full Site Kit dashboard * remains accessible via the Site Kit menu item. */add_action(‘wp_dashboard_setup’, function() { remove_meta_box(‘ google_dashboard_widget’, ‘dashboard’, ‘normal’);}, 99); Note: the widget ID (google_dashboard_widget) is current as of Site Kit at time of writing, but could change in future releases. Detailed diagnostic data, network waterfalls, and the support thread tracking this is at: Wordpres Support Topics unable to add link here just search: Sudden high CPU and 503 errors on Site Kit dashboards across 80+ sites We’ll continue using Site Kit because the consolidated tracking management is genuinely valuable for agency workflows. Better documentation of these characteristics would have saved significant diagnostic time and would help other agencies set hosting expectations correctly when deploying Site Kit at scale. ![](https://secure.gravatar.com/avatar/fbd20ee9c265485bca2d12802c3a6398a4bf01d1eee8c1d6887dc5599a9010a5? s=60&d=retro&r=g) ### 󠀁[priti gud tbh](https://wordpress.org/support/topic/priti-gud-tbh/)󠁿 [mikala65](https://profiles.wordpress.org/mikala65/) 25 Maio, 2026 1 resposta tbh it saves sm time having analytics inside wp. u dont need extra tabs open. gave 4 stars cz setup was kinda annoying rn, but its running gud now. ty ![](https://secure.gravatar.com/avatar/cadba386aa2f865dbef82e4644f2848859977da00d337d06fdd4b63c4ee17694? s=60&d=retro&r=g) ### 󠀁[Very powerful](https://wordpress.org/support/topic/very-powerful-72/)󠁿 [tickastudios](https://profiles.wordpress.org/tickastudios/) 23 Maio, 2026 1 resposta A little complicated to use, but very very powerful [ Ler todas as 1.011 avaliações ](https://wordpress.org/support/plugin/google-site-kit/reviews/) ## Contribuidores e programadores “Site Kit by Google – Analytics, Search Console, AdSense, Speed” é software de código aberto. As seguintes pessoas contribuíram para este plugin: Contribuidores * [ Google ](https://profiles.wordpress.org/google/) “Site Kit by Google – Analytics, Search Console, AdSense, Speed” foi traduzido para 29 locales. Obrigado aos [tradutores](https://translate.wordpress.org/projects/wp-plugins/google-site-kit/contributors) pelas suas contribuições. [Traduza o “Site Kit by Google – Analytics, Search Console, AdSense, Speed” para o seu idioma.](https://translate.wordpress.org/projects/wp-plugins/google-site-kit) ### Interessado no desenvolvimento? [Consulte o código](https://plugins.trac.wordpress.org/browser/google-site-kit/), consulte o [repositório SVN](https://plugins.svn.wordpress.org/google-site-kit/), ou subscreva o [registo de alterações](https://plugins.trac.wordpress.org/log/google-site-kit/) por [RSS](https://plugins.trac.wordpress.org/log/google-site-kit/?limit=100&mode=stop_on_copy&format=rss). ## Registo de alterações #### 1.180.0 **Enhanced** * Add opt-in user tracking for the Analytics account creation error notice and the new “Answer question” button in the Key Metrics settings panel. Props satasiyakrish1. See [#12676](https://github.com/google/site-kit-wp/issues/12676). * Update Reader Revenue Manager module description in Site Kit Settings. Props dokson. See [#12639](https://github.com/google/site-kit-wp/issues/12639). * Fix bug that could cause plugins handling SMTP to send HTML emails as plaintext emails when sending Email reports. See [#12632](https://github.com/google/site-kit-wp/issues/12632). * Add the `getGoLinkURL( key, args = {} )` selector to the `CORE_SITE` datastore. See [#12583](https://github.com/google/site-kit-wp/issues/12583). * Add Visitor Engagement settings to Site Goals’ Side Panel. See [#12582](https://github.com/google/site-kit-wp/issues/12582). * Add Goal Drivers selection to the Site Goals panel. See [#12578](https://github.com/google/site-kit-wp/issues/12578). * Increase number of goal drivers visible in Site Goals. See [#12577](https://github.com/google/site-kit-wp/issues/12577). * Extend core widget registry to support PDF configuration. See [#12537](https://github.com/google/site-kit-wp/issues/12537). * Add “Goal drivers” to the Site Goals section of the dashboard. See [#12528](https://github.com/google/site-kit-wp/issues/12528). * Hide the “Start a feature tour” help menu item while the relevant module is still gathering data. See [#12523](https://github.com/google/site-kit-wp/issues/12523). * Preload widgets for the dashboard tour. See [#12521](https://github.com/google/site-kit-wp/issues/12521). * Substitute a Top Search Queries step in the dashboard tour when Key Metrics or Audience Segmentation are not yet set up. See [#12519](https://github.com/google/site-kit-wp/issues/12519). * Improve setup flow so that the user doesn’t see multiple setup CTAs when first landing on the dashboard. See [#12518](https://github.com/google/site-kit-wp/issues/12518). * Update the splash screen to make the Analytics section more prominent in the new setup flow. See [#12516](https://github.com/google/site-kit-wp/issues/12516). * Add visitor engagement to Site Goals. See [#12515](https://github.com/google/site-kit-wp/issues/12515). * Add download menu item and side sheet. See [#12507](https://github.com/google/site-kit-wp/issues/12507). * Use dynamic positioning for the Key Metric setup screen’s “Complete setup” button, placing it in a sticky footer for shorter viewports. See [#12461](https://github.com/google/site-kit-wp/issues/12461). * Update the Analytics setup screen layout for mobile and tablet viewports with a sticky footer CTA and responsive dropdown arrangement. See [#12460](https://github.com/google/site-kit-wp/issues/12460). * Update the splash screen for mobile viewports in the new setup flow. See [#12459](https://github.com/google/site-kit-wp/issues/12459). * Update the screenshot shown on the splash page in the new setup flow. See [#12458](https://github.com/google/site-kit-wp/issues/12458). * Ensure email headers always include the correct “From” header. See [#12390](https://github.com/google/site-kit-wp/issues/12390). * Enhance Analytics account creation flow to show errors inline. See [#12377](https://github.com/google/site-kit-wp/issues/12377). * Add a meta key for users whose account is created with Sign in with Google. See [#11341](https://github.com/google/site-kit-wp/issues/11341). * Fix layout shift when the AdSense setup prompt is dismissed. See [#11302](https://github.com/google/site-kit-wp/issues/11302). * Update the Sign in with Google button to render in the preview mode. See [#10301](https://github.com/google/site-kit-wp/issues/10301). * Fix layout of Sign in with Google button when session expired message appears. See [#10263](https://github.com/google/site-kit-wp/issues/10263). * Hide Sign in with Google button on email verification pages. See [#10201](https://github.com/google/site-kit-wp/issues/10201). * Improve the contrast for text in AdSense setup CTA widget. See [#9289](https://github.com/google/site-kit-wp/issues/9289). **Fixed** * Fix the last tooltip in the view-only dashboard tour being cut off on mobile viewports. See [#12691](https://github.com/google/site-kit-wp/issues/12691). * Fix an issue that caused the tooltip associated with the welcome modal to appear in the center on smaller devices. See [#12675](https://github.com/google/site-kit-wp/issues/12675). * Fix double ‘X’ icons/buttons for ‘Data gathering complete’ variant of the Welcome modal. Props ArivunidhiA. See [#12618](https://github.com/google/site-kit-wp/issues/12618). * Fix a fatal TypeError when `dismissed_wp_pointers` user meta contains an unexpected type. See [#12580](https://github.com/google/site-kit-wp/issues/12580). * Prevent help menu tooltip from being clipped in various viewports. See [#12253](https://github.com/google/site-kit-wp/issues/12253). [See changelog for all versions](https://raw.githubusercontent.com/google/site-kit-wp/main/changelog.txt). ## Metadados * Versão **1.180.0** * Última actualização **Há 7 dias** * Instalações activas **Mais de 5 milhões** * Versão do WordPress ** 5.2 ou superior ** * Testado até **7.0** * Versão do PHP ** 7.4 ou superior ** * Idiomas * [Chinese (China)](https://cn.wordpress.org/plugins/google-site-kit/), [Czech](https://cs.wordpress.org/plugins/google-site-kit/), [Danish](https://da.wordpress.org/plugins/google-site-kit/), [Dutch](https://nl.wordpress.org/plugins/google-site-kit/), [English (South Africa)](https://en-za.wordpress.org/plugins/google-site-kit/), [English (US)](https://wordpress.org/plugins/google-site-kit/), [French (France)](https://fr.wordpress.org/plugins/google-site-kit/), [Galician](https://gl.wordpress.org/plugins/google-site-kit/), [German](https://de.wordpress.org/plugins/google-site-kit/), [Indonesian](https://id.wordpress.org/plugins/google-site-kit/), [Italian](https://it.wordpress.org/plugins/google-site-kit/), [Japanese](https://ja.wordpress.org/plugins/google-site-kit/), [Korean](https://ko.wordpress.org/plugins/google-site-kit/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/google-site-kit/), [Persian (Afghanistan)](https://fa-af.wordpress.org/plugins/google-site-kit/), [Polish](https://pl.wordpress.org/plugins/google-site-kit/), [Portuguese (Brazil)](https://br.wordpress.org/plugins/google-site-kit/), [Russian](https://ru.wordpress.org/plugins/google-site-kit/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/google-site-kit/), [Spanish (Chile)](https://cl.wordpress.org/plugins/google-site-kit/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/google-site-kit/), [Spanish (Costa Rica)](https://es-cr.wordpress.org/plugins/google-site-kit/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/google-site-kit/), [Spanish (Mexico)](https://es-mx.wordpress.org/plugins/google-site-kit/), [Spanish (Spain)](https://es.wordpress.org/plugins/google-site-kit/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/google-site-kit/), [Swedish](https://sv.wordpress.org/plugins/google-site-kit/), [Turkish](https://tr.wordpress.org/plugins/google-site-kit/), [Ukrainian](https://uk.wordpress.org/plugins/google-site-kit/) e [Vietnamese](https://vi.wordpress.org/plugins/google-site-kit/). * [Traduza para o seu idioma](https://translate.wordpress.org/projects/wp-plugins/google-site-kit) * Etiquetas * [adsense](https://pt.wordpress.org/plugins/tags/adsense/)[analytics](https://pt.wordpress.org/plugins/tags/analytics/) [google](https://pt.wordpress.org/plugins/tags/google/)[pagespeed insights](https://pt.wordpress.org/plugins/tags/pagespeed-insights/) [Search Console](https://pt.wordpress.org/plugins/tags/search-console/) * [Visualização avançada](https://pt.wordpress.org/plugins/google-site-kit/advanced/) ## Classificações 4.2 out of 5 stars. * [ 736 5-star reviews ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=5) * [ 51 4-star reviews ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=4) * [ 35 3-star reviews ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=3) * [ 41 2-star reviews ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=2) * [ 144 1-star reviews ](https://wordpress.org/support/plugin/google-site-kit/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/google-site-kit/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/google-site-kit/reviews/) ## Contribuidores * [ Google ](https://profiles.wordpress.org/google/) ## Suporte Problemas resolvidos nos últimos dois meses: 37 de 47 [Ver fórum de suporte](https://wordpress.org/support/plugin/google-site-kit/)