Title: Meta pixel for WordPress Author: Facebook Published: 6 Novembro, 2018 Last modified: 9 Abril, 2026 --- Procurar plugins ![](https://ps.w.org/official-facebook-pixel/assets/icon.svg?rev=3158868) # Meta pixel for WordPress Por [Facebook](https://profiles.wordpress.org/facebook/) [Descarregar](https://downloads.wordpress.org/plugin/official-facebook-pixel.5.0.1.zip) * [Detalhes](https://pt.wordpress.org/plugins/official-facebook-pixel/#description) * [Avaliações](https://pt.wordpress.org/plugins/official-facebook-pixel/#reviews) * [Instalação](https://pt.wordpress.org/plugins/official-facebook-pixel/#installation) * [Desenvolvimento](https://pt.wordpress.org/plugins/official-facebook-pixel/#developers) [Suporte](https://wordpress.org/support/plugin/official-facebook-pixel/) ## Descrição This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API. You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. [Learn More](https://www.facebook.com/business/learn/facebook-ads-pixel) The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. [Learn More](https://www.facebook.com/business/help/2041148702652965?id=818859032317965) You can find more information about our Privacy Policy [here](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). ## Instalação **To install from your WordPress site** 1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New. 2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’. **To download and install plugin from Facebook Events Manager** [Facebook Help Page](https://www.facebook.com/business/help/881403525362441) **Configure plugin for first use** After plugin installed: 1. Go to settings page of the plugin. 2. Click Get Started. 3. Complete the Facebook Business Extension flow. 4. Agree to share your access token with your site. ## Perguntas frequentes ### Where can I find more information on Facebook Pixel? You can find more information on the [Facebook Pixel](https://www.facebook.com/business/learn/facebook-ads-pixel). ### Where can I find more information on Conversions API? You can find more information on the [Conversions API](https://www.facebook.com/business/help/2041148702652965). ### Where can I find more information on Facebook for WordPress plugin? You can refer to [this page](https://www.facebook.com/business/help/881403525362441?helpref=faq_content) ### Where can I find support? If you get stuck, or have any questions, you can ask for help in the [Facebook for WordPress plugin forum](https://wordpress.org/support/plugin/official-facebook-pixel). ### I am a developer. Can I help improve the plugin? Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the [plugin repository](https://github.com/facebookincubator/Facebook-Pixel-for-WordPress). ## Avaliações ![](https://secure.gravatar.com/avatar/fda9315e22a351438b36f511d1178d424174f59d252e4c41daf54e30dd007fa5? s=60&d=retro&r=g) ### 󠀁[Problematic + performance issues every time](https://wordpress.org/support/topic/problematic-performance-issues-every-time/)󠁿 [omegasix](https://profiles.wordpress.org/omegasix/) 11 Abril, 2026 1 resposta Problematic + performance issues every time ![](https://secure.gravatar.com/avatar/1c85c8a25e7306c6c793cee78b765013b735285d873a2b6ba687535ff5bfc11c? s=60&d=retro&r=g) ### 󠀁[Plugin full of errors](https://wordpress.org/support/topic/plugin-full-of-errors/)󠁿 [mithoog](https://profiles.wordpress.org/mithoog/) 25 Fevereiro, 2026 1 resposta Worse plugin ever. Not working. No error displayed. Just “Connection Pending” ![](https://secure.gravatar.com/avatar/92a3497415c20010986c8c393d1b2b1d339ba6ae59af5e0c6c25fced7e431ec2? s=60&d=retro&r=g) ### 󠀁[Just trying out](https://wordpress.org/support/topic/just-trying-out/)󠁿 [iamsakyibright](https://profiles.wordpress.org/iamsakyibright/) 2 Janeiro, 2026 1 resposta Just trying out I will come and give full review when I enjoyed using it ![](https://secure.gravatar.com/avatar/45a61fd5115da1934d3ab677859d5fbae1befc7245177f8970ce4bca2f5d2a31? s=60&d=retro&r=g) ### 󠀁[Erros frequentes](https://wordpress.org/support/topic/erros-frequentes/)󠁿 [ronnycbo](https://profiles.wordpress.org/ronnycbo/) 19 Dezembro, 2025 1 resposta Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores. ![](https://secure.gravatar.com/avatar/b2784cd6f6507bb4f00632c51c5afb49717ef6d9f36faeb9682315bebd9dd5be? s=60&d=retro&r=g) ### 󠀁[Disappointing for such a big company](https://wordpress.org/support/topic/disappointing-for-such-a-big-company/)󠁿 [BINAIR=E Group](https://profiles.wordpress.org/binaire/) 13 Dezembro, 2025 1 resposta Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups. ![](https://secure.gravatar.com/avatar/e1efa552412525312ade86f45c3b1dc9d5ba24e36538fe8d48c63059c93bf503? s=60&d=retro&r=g) ### 󠀁[Good](https://wordpress.org/support/topic/good-9042/)󠁿 [vuhienctld](https://profiles.wordpress.org/vuhienctld/) 28 Novembro, 2025 1 resposta Cài plugin này giúp kết nối facebook vô website đơn giản. [ Ler todas as 165 avaliações ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Contribuidores e programadores “Meta pixel for WordPress” é software de código aberto. As seguintes pessoas contribuíram para este plugin: Contribuidores * [ Facebook ](https://profiles.wordpress.org/facebook/) “Meta pixel for WordPress” foi traduzido para 29 locales. Obrigado aos [tradutores](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel/contributors) pelas suas contribuições. [Traduza o “Meta pixel for WordPress” para o seu idioma.](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) ### Interessado no desenvolvimento? [Consulte o código](https://plugins.trac.wordpress.org/browser/official-facebook-pixel/), consulte o [repositório SVN](https://plugins.svn.wordpress.org/official-facebook-pixel/), ou subscreva o [registo de alterações](https://plugins.trac.wordpress.org/log/official-facebook-pixel/) por [RSS](https://plugins.trac.wordpress.org/log/official-facebook-pixel/?limit=100&mode=stop_on_copy&format=rss). ## Registo de alterações #### 5.0.1 – 2026-04-07 [See changelog for all versions](https://raw.githubusercontent.com/facebookincubator/Facebook-Pixel-for-Wordpress/refs/heads/main/changelog.txt). ## Metadados * Versão **5.0.1** * Última actualização **Há 1 semana** * Instalações activas **400.000+** * Versão do WordPress ** 5.7 ou superior ** * Testado até **6.9.4** * Versão do PHP ** 7.4 ou superior ** * Idiomas * [Catalan](https://ca.wordpress.org/plugins/official-facebook-pixel/), [Czech](https://cs.wordpress.org/plugins/official-facebook-pixel/), [Danish](https://da.wordpress.org/plugins/official-facebook-pixel/), [Dutch](https://nl.wordpress.org/plugins/official-facebook-pixel/), [Dutch (Belgium)](https://nl-be.wordpress.org/plugins/official-facebook-pixel/), [English (Australia)](https://en-au.wordpress.org/plugins/official-facebook-pixel/), [English (Canada)](https://en-ca.wordpress.org/plugins/official-facebook-pixel/), [English (South Africa)](https://en-za.wordpress.org/plugins/official-facebook-pixel/), [English (UK)](https://en-gb.wordpress.org/plugins/official-facebook-pixel/), [English (US)](https://wordpress.org/plugins/official-facebook-pixel/), [French (Canada)](https://fr-ca.wordpress.org/plugins/official-facebook-pixel/), [French (France)](https://fr.wordpress.org/plugins/official-facebook-pixel/), [Galician](https://gl.wordpress.org/plugins/official-facebook-pixel/), [German](https://de.wordpress.org/plugins/official-facebook-pixel/), [Hungarian](https://hu.wordpress.org/plugins/official-facebook-pixel/), [Italian](https://it.wordpress.org/plugins/official-facebook-pixel/), [Lithuanian](https://lt.wordpress.org/plugins/official-facebook-pixel/), [Marathi](https://mr.wordpress.org/plugins/official-facebook-pixel/), [Norwegian (Bokmål)](https://nb.wordpress.org/plugins/official-facebook-pixel/), [Romanian](https://ro.wordpress.org/plugins/official-facebook-pixel/), [Russian](https://ru.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Argentina)](https://es-ar.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Chile)](https://cl.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Colombia)](https://es-co.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Ecuador)](https://es-ec.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Spain)](https://es.wordpress.org/plugins/official-facebook-pixel/), [Spanish (Venezuela)](https://ve.wordpress.org/plugins/official-facebook-pixel/), [Swedish](https://sv.wordpress.org/plugins/official-facebook-pixel/), [Turkish](https://tr.wordpress.org/plugins/official-facebook-pixel/) e [Ukrainian](https://uk.wordpress.org/plugins/official-facebook-pixel/). * [Traduza para o seu idioma](https://translate.wordpress.org/projects/wp-plugins/official-facebook-pixel) * Etiquetas * [Conversions API](https://pt.wordpress.org/plugins/tags/conversions-api/)[facebook](https://pt.wordpress.org/plugins/tags/facebook/) [meta](https://pt.wordpress.org/plugins/tags/meta/)[meta ads](https://pt.wordpress.org/plugins/tags/meta-ads/) [pixel](https://pt.wordpress.org/plugins/tags/pixel/) * [Visualização avançada](https://pt.wordpress.org/plugins/official-facebook-pixel/advanced/) ## Classificações 2.7 out of 5 stars. * [ 60 5-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=5) * [ 6 4-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=4) * [ 4 3-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=3) * [ 12 2-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=2) * [ 83 1-star reviews ](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/official-facebook-pixel/reviews/) ## Contribuidores * [ Facebook ](https://profiles.wordpress.org/facebook/) ## Suporte Problemas resolvidos nos últimos dois meses: 4 de 5 [Ver fórum de suporte](https://wordpress.org/support/plugin/official-facebook-pixel/)