Yoast SEO


Yoast SEO: o plugin SEO #1 para WordPress

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.


Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.


Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Title and meta description templating for better branding and consistent snippets in the search results.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • As funcionalidades mais avançadas de sitemaps XML à distância de um botão.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • Suporte [Premium]para os nossos utilizadores do Yoast SEO Premium.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.


We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!


Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Suporte premium

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Conheça as funcionalidades extra do Yoast SEO Premium :

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

O plugin Yoast SEO Premium vale o seu investimento!

Our addons to further improve your WordPress SEO

Conheça os outros produtos da Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO para jornalistas que querem melhor visibilidade e desempenho no Google News.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Relatórios de erros

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Leitura adicional

For more info on search engine optimization and WordPress SEO in specific, check out the following:


  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Exemplo da funcionalidade de análise de SEO.
  • Example of the readability analysis functionality.
  • Visão geral dos problemas de SEO do site e possíveis optimizações.
  • Controlo sobre as funcionalidades que quer utilizar.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.


Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!


  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Search for ‘Yoast SEO’;
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.


  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.


  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. You’re done!

Perguntas frequentes

Como funcionam os sitemaps XML no plugin Yoast SEO?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Como adicionar o meu site à Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

Como implementar as breadcrumbs do Yoast SEO?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:


if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '


‘ );

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

Como não indexar os URL?

O Yoast SEO oferece múltiplas opções para configurar o URL ou grupo de URL com opção de não indexar. Saiba como fazer isso neste guia.

O Google está mostrar uma descrição errada, como posso corrigir?

Se criou óptimas descrições para os conteúdos do seu blog, nada é mais irritante do que o Google mostrar uma descrição completamente diferente nos fragmentos dos resultados de pesquisa.

Possíveis causas:
1. Descrição errada no código
2. Cache do Google expirada
3. Manipulação do termo de pesquisa
4. Google ignorou a descrição

Saiba mais sobre como resolver problemas com descrições erradas.

Qual é a frequência das actualizações do Yoast SEO?

O Yoast SEO é actualizado a cada duas semanas. Se deseja saber os motivos, leia este artigo sobre a razão de termos lançamentos a cada duas semanas!

Como obter suporte?

Uma vez que os nossos plugins gratuitos são usados por milhões de pessoas por todo o mundo, não nos é possível oferecer suporte individualmente. Se tiver problemas com o plugin Yoast SEO para WordPress, pode conseguir ajuda nos fóruns de suporte em wordpress.org ou através da nossa base de conhecimentos em kb.yoast.com.

Os plugins comprados à Yoast são “plugins premium” (mesmo que Premium não esteja no nome) e incluem um ano completo de actualizações gratuitas e suporte Premium. Isto significa que pode entrar em contacto com a nossa equipa de suporte caso tenha alguma questão sobre o plugin.

Saiba como obter suporte

I have a different question than listed here

É provável que a sua questão já tenha sido respondida na nossa base de conhecimento: kb.yoast.com.


31 de Julho, 2020
As beginner it seemed impressive when I first use it on my web site. But the free version is actuly a free trial. It is also not that good. It encourages the user to add too many key words in the meta Date and to make it too long .
29 de Julho, 2020
Highly recommend Yoast - it's easy to use, logical and I love that you can add social share images to specific pages, remove certain users from search results and easily access your sitemaps.
Ler todas as 27.217 avaliações

Contribuidores e programadores

“Yoast SEO” é software de código aberto. As seguintes pessoas contribuíram para este plugin:


“Yoast SEO” foi traduzido para 46 locales. Obrigado aos tradutores pelas suas contribuições.

Traduza o “Yoast SEO” para o seu idioma.

Interessado no desenvolvimento?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Registo de alterações


Release Date: July 21st, 2020


  • Reverts the change for social media titles to pick the post/page/term title, as this could inadvertently lead to low quality titles for some archives and other page types.

Correcções de erros:

  • Fixes a bug where the where all methods were removed from xmlrpc.php due to incorrect usage of add_action as opposed to add_filter.


Release Date: July 21st, 2020

We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements. For example, we’ve added another helpful indicator in the editor that shows you your scores for a particular post quickly. Read more about those changes in our release post!


  • Improves the editing experience in the Social tab, and gives it a dab of fresh paint.
  • In the sharing metadata used for Facebook, Twitter, Pinterest, LinkedIn and many other sites, we now output the post title instead of the SEO title. This prevents the brand name from being added in most cases, which is better on those platforms. You can still set a specific sharing title on the Social tab of the Yoast SEO post settings.
  • Makes the plugin icon in the editor reflect the SEO and Readability score.
  • Improves keyphrase counting in Indonesian by not counting ‘-‘ as a word boundary.
  • Improves the feedback text for the keyphrase in title assessment to make clear that an exact keyphrase match is necessary.
  • Improves the recognition of keywords in the slug if they contain a hyphen (for example: re-duplicated, on-the-go).
  • Improves the transition words analysis for Russian.
  • Noindexes the xmlrpc.php file and all possible ways to request it, removing them from Google’s search results.

Correcções de erros:

  • Fixes a bug where the comment count would be output for Articles that did not accept comments. Props to gr8shivam.
  • Fixes a bug where the social previews did not reflect the og:image tag correctly in situations where the first image in the content was used as a fallback.
  • Fixes a bug where slashes in titles and open graph titles were removed before they were used as a replacement variable. Props to Jon Christopher.
  • Fixes a bug where a get_plugins() undefined error would be thrown if there was already a plugin.php loaded via the init hook by another plugin. Props to Krishna Kant.
  • Fixes a bug where there was no border on the bottom of metabox tabs without any collapsible sections.


  • Removes functions, class variables and classes that were deprecated prior to version 11.5.
  • Yoast SEO had many scripts that relied on many localized objects. In an effort to improve maintainability we have combined all those objects into one: wpseoScriptData. wpseoPostScraperL10n and wpseoTermScraperL10n remain available for backward compatibility. Plugins that tap into our objects will need to update their code.


Release Date: July 8th, 2020

Yoast SEO 14.5 is out today! In this release, we made some changes regarding our use of XML sitemaps. We decided to disable the new WordPress core XML sitemaps in favour of our own. Also, we fixed a number of bugs. Read more about those changes in our release post!


  • Disables the WP Core sitemaps as introduced in WordPress 5.5.
  • Adds an abstract class to easily add dynamic blocks in Yoast SEO / add-ons.

Correcções de erros:

  • Fixes a bug where the SEO title and meta description for posts that have a custom title and/or description would not be displayed in the posts overview.
  • Fixes a bug where the WordPress dashboard was slower for very large sites, by caching the number of unindexed posts, terms and post type archives.
  • Fixes a bug where inline link functionality in custom blocks could be missing.

Earlier versions

Para o registo alterações de versões anteriores, consulte o registo de alterações em yoast.com.